NEW-CENTURY

The New-Century collection centers on eclectic gift wrap patterns suitable for a wide range of celebrations. Inspired by mid-century modern and contemporary motifs, the collection features a playful mix of bold colors and subtle tones, achieving a balance between whimsy and refinement. The goal is to combine vintage charm with maximalism. My role involved art direction, pattern design, product photography, mock-ups, and continual seasonal pattern and colorway drops to expand the collection.

SoChroma | New Century Collection | Gift Wrap