LOST COAST
Concept Design • Surface Design • Collection Design
Inspired by California's rugged north coast, Lost Coast is a winter collection designed to pair jerseys with outerwear. The collection combines minimalist design with outdoor motifs, capturing the coast's natural beauty while focusing on functionality and versatility. To address the challenge of merchandising a large line plan, I created a foliage-inspired cameo pattern that pairs effortlessly with solid colors, and the print adds high-visibility accents for rider safety.
Eliel Cycling | Lost Coast | Cycling Apparel