GRAVEL TEAM
Concept Design • Surface Design • Collection Design
The brief called for the creation of a new Eliel team kit that would connect with and cultivate a community of gravel cycling enthusiasts. Taking inspiration from off-road maps and vintage cycling designs, my art direction aimed to create a bold, clean kit that evokes a sense of adventure. By incorporating map-inspired grids and a classic sport look, the design reflects the exploratory spirit of gravel cycling, and reinforces the team’s new identity.
Eliel Cycling | Gravel Team Kit | Cycling Apparel | Photos by Brittany Vermeer