CROSSOVER
Concept Design • Surface Design • Trims • Collection Design
The crossover collection served as the vehicle to launch a new product line of run apparel for Wattie Ink. The gear functions as high-performance wear that seamlessly transitions into daily life. The collection needed to merchandise the full catalog of items with bold colors and contrasting prints.The look aimed to align with athletes that are unconventional and inspire those who live life to the fullest.
Wattie Ink. | Crossover Collection | Run Apparel | Photos by Jake Orness