FOREVER FADES
Color Design • Concept Design • Collection Design
The Forever Fades collection established a color-forward strategy for a line of spring cycling jerseys. The creative direction was driven by trend forecasting and Eliel’s community’s preference for vibrancy. To execute this, I designed seven gradients to merchandise a fun and bold color story.
Eliel Cycling | Forever Fades | Cycling Apparel | Photos by Jake Orness